New Training DVD Offers Effective, Real-Life Strategies
for Turning Complaining Customers into Customers for Life

Zingerman’s understands that most customers DON’T complain—they just take their business elsewhere (and tell everyone else about their bad experience). And with the marketplace more competitive than ever, most companies can’t afford to lose a single client. That’s why Zingerman’s is sharing systems for providing exceptional customer service in its highly anticipated second training DVD, “Zingerman’s 5 Steps to Effectively Handling a Complaint.” These are the tried-and-true tools as practiced throughout the organization praised by Saveur (“When it comes to service, few establishments can rival Zingerman’s,”) and Inc. magazine ([Zingerman's is] “The Coolest Small Company in America”).

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