Press Mentions, Zingerman's News

Ari in INC. Magazine: “Creating a Company Vision”

The February 2011 issue of INC. magazine features an article that describes our approach to creating a vision and details the process. The piece is actually an excerpt from Ari’s new book, Zingerman’s Guide to Good Leading, Part 1: A Lapsed Anarchist’s Approach to Building a Great Business. Read “Secret #6: Revisiting the Power of Visioning” from the book here. Also, lots of folks have read the article and have written to get our 2020 vision. (pdf download)