When we stand in our kitchens, bleary-eyed with coffee pot in hand, it’s unlikely that we’re reflecting on how this beverage—which we ritualistically consume—is made. Perfectly understandable, given that most of us don’t have any synapses firing until after the stuff hits our lips.
 So, right now, in this very moment, we’d like to invite […]

For the past few years at the Zingerman’s Coffee Company, we’ve offered several different ways to have us brew your coffee. Each method, as you’d probably expect, will produce a coffee with a slightly different flavor and texture. While we’ve known all about these methods, we’ve unintentionally kept them a secret from you. But those […]

SMELL IT! As much as 70-80% of what we perceive as taste comes from our sense of smell. Most of us here at Zingerman’s are familiar with this idea, as Ari’s been telling us for years to “smell it” as a key step in identifying great food. Here’s a fun exercise we do frequently in […]