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Ari on Business

Natural Law #5: If you want the staff to give great service to customers, the leaders have to give great service to the staff

This rule is less obvious and probably less widely accepted than some of the others. But it’s every bit as important. It’s one of the key tenets of Servant Leadership, which is the core of … Continued

Ari on Business

Natural Law #4: People do their best work when they’re part of a really great organization

I suppose there have been times in history, like during the Great Depression, when people would take just about any job they could get. But unless your vision is to be the only person active … Continued

Ari on Business

Natural Law #3: Without good finance, you fail

This one is so widely accepted that I almost didn’t include it on the list. But you know what happens when you “assume,” right? Plus it’s quite possible to fulfill most or all of the … Continued

Ari on Business

Natural Law #2: You need to give customers really compelling reasons to buy from you

This seems exceedingly obvious, but I’ve encountered a lot of businesses that don’t get it—they seem to think that people ought to buy from them “just because.” But from the day we opened at Zingerman’s … Continued

Ari on Business

Natural Law #1 – An inspiring, strategically sound vision leads the way to greatness (especially if you write it down!)

What’s a vision? As we define it here, it’s a picture of what success looks like at a particular point in the future. If you’re starting a business, I’d suggest that you pick a time … Continued

Ari on Business

The Energy Crisis in the American Workplace

Or, Why Ignoring The Natural L aws Of Business Is A Recipe For Big Trouble Ever found yourself frustrated, wondering almost aloud: – What’s wrong with all those employees? Why don’t they get it? – … Continued