While business books often focus on some stroke of Steven Jobs-like genius, I think that more often than not the real genius is mostly in doing the sort of drudgerous stuff that anyone who really … Continued
This concept is the core of Zingerman’s Training Compact, which we developed under the leadership of Maggie Bayless, managing partner at ZingTrain, back in the mid-’90s. We’ve been working to live up to it—if imperfectly—ever … Continued
This rule is less obvious and probably less widely accepted than some of the others. But it’s every bit as important. It’s one of the key tenets of Servant Leadership, which is the core of … Continued
I suppose there have been times in history, like during the Great Depression, when people would take just about any job they could get. But unless your vision is to be the only person active … Continued
This one is so widely accepted that I almost didn’t include it on the list. But you know what happens when you “assume,” right? Plus it’s quite possible to fulfill most or all of the … Continued
This seems exceedingly obvious, but I’ve encountered a lot of businesses that don’t get it—they seem to think that people ought to buy from them “just because.” But from the day we opened at Zingerman’s … Continued
